Huawei’s rises to third Place in the Smartphone race

Huawei’s rises to third Place in the Smartphone race

With the rapid increase of upcoming and new devices in the Smartphone world, Huawei has quickly grown to become one of the world’s biggest telecommunications companies since its inception in 1987, owning huge swathes of network infrastructure across different countries. It looks as if its smartphone sales are really beginning to take hold too results this year have been great for the Chinese manufacturer, with an increase in global smartphone sales of 39% in the first half of 2015 has reported.

This is an impressive feat given the current saturation of smartphones across the world, and when you consider that most of the competing companies have strong footholds and brand loyalty across multiple locations.
Good Performance:  report claims that “Huawei shipped 30.6 million mobile phones and captured a record 7 percent market share worldwide in the second quarter of 2015″. This might come as a bit of a surprise to many readers, as Huawei doesn’t have as strong a brand in the US and Europe as it does in China and other region as there is still mistrust of Chinese brands in most regions of the world.
The Competition:  There’s no doubt that Huawei has done very well over the last year in order to gain this lofty position, and given the caliber of the handsets that it has released, however, there are a few caveats worth keeping in mind when look at the given report. Additionally, the Windows Phone line is far from dead, and is set to receive a boost in sales once Windows 10 is released for mobiles later this year, potentially alongside refreshed models also, Lenovo is nowhere to be seen in the report, and this is presumably due to the fact that its numbers are treated separately to Motorola’s, which it owns. Like that in the report from IDC from earlier this year, combines the sales of these companies to show that Huawei’s position is not so secure. Lenovo are also a huge presence in China, and their comfortable position in the laptop field helps spread the brand name around, building trust amongst business users.

Premium Smartphones, Low Prices:  The main alteration in the smartphone manufacturer’s strategy recently is an increased focus in high-quality flagship devices, not only in its main Huawei name, but also in sub-brand like “Honor”. According to Huawei itself, shipments for mid-to-high-end devices have jumped up by 70% year-on-year so far, It is clear however that flagship-quality devices are featured more in the product catalogue than ever before, with recent devices like the P8 representing the relative pinnacle of the Chinese smartphone maker’s design, and a compelling alternative to many more recognizable models.
Many of the global versions of these devices are bootloader unlockable through the proprietary website and have their kernel sources released, but unfortunately the US Qualcomm-driven units can be more difficult to modify.

Cost is also important as well as Huawei offer  an element of craftsmanship and care for it  products on the most reasonable  pricing offer, whilst still undercutting rivals from the US and Korea.

It’s also essentially confirmed that Huawei will be making one of this year’s Nexus phones too. They have a slight disadvantage when compared to LG, having been given the plus-sized 5.7″ display model to design.
The Verdict:  The smartphone market is still one of the most rapidly progressing in the world, and remains as competitive as ever, especially with this year’s renewed focus on cheaper handsets. Close competitors Xiaomi will have a lot riding on their upcoming Mi 5, and LG will be hoping that their more easily-pocketable Nexus will prove to be successful too. Younger companies like OnePlus continue to try to break the mould and hype their low-cost/high performance options, and all of the above are snapping at Huawei’s heels in the eternal race for domination. Let’s not forget that Huawei has been here before too, with numbers from 2013 showing them holding a similar position, which faded quickly over the proceeding year.
It will be very interesting to look back upon this data in the future with the benefit of hind-sight, but right now the Chinese telecoms giant look like a fairly safe bet.

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