Why All Businesses should have a Website

Why All Businesses should have a Website

If you are running a business and don’t have a website, you are missing out on the power of having an online presence. More and more customers are surfing the web to search for products and services. Every business needs to have an online presence to reach the full potential of their market. Your customers and potential customers can easily get the information they need right at their fingertips. Studies have shown that most customers are more likely to do business with a company that they can see the products and services offered from the internet. Having a website makes it possible to have your business open 24 hrs, 7 days a week to the world. Without a website, you lose the online market- a vast source of local and international potential customers! Most importantly, you lose MONEY!

Here are some of the benefits of having a Website

Establish Online Presence

More and more people are looking for services and products online than ever before. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

More Advertising for Less Money

With a web site you can have pages of full-color advertisements that run 24 hours a day, 7 days a week! This means more people sees your business, knows what you are about! In many cases the most costly part of having a website is the cost for design and set-up. Then there comes the cost of hosting which is usually very insignificant and compare to other advertising medium its almost non-sense to compare. Having your own website also increase trust in customers, especially a well designed and informative one. Businesses that offer products for sale can greatly benefit from having an ecommerce store. Many customers are now purchasing goods from their mobile devices and showcasing all your goods online at such a low overhead cost is any business owner dream.

Increases Opportunities to Make More Money

You are in business to make money.. no doubt. The biggest mistake many business owners make is to be satisfied with the income they are currently making. They stop looking for other streams of income or to expand their business because they are covering their bills and have some money in the “kitty”. In business anything can happen and being comfortable with your current level of income can cause you to run out of business. With a website you have the opportunity to increase your customer base which means more sales which means increase revenue. A website can also save a business money. How? Before websites many businesses had to hire staff to answer simple everyday questions and to do operations such as taking orders. Now with a website you can have Frequently Asked Questions (FAQs) on your website so customers don’t have to call to ask for your opening hours or where your business is located.

Website Marketing

Now is the best time to have a website for your business as many customers are now online and statistics have shown that 4 out of 5 online users made a purchase online. The number of Internet users has surpassed 3 billion (approximately 46% of the worlds population Source: http://www.internetlivestats.com/internet-users/ ) and is increasing by an average of 1.2% each year. Set your business up for success and get a website today.

Categories: Business

About Author

Darren Beckford

A young entrepreneur who is dedicated to the development of advanced and useful technological systems. Growing up in the city of Montego Bay I was a lover of mathematics, problem solving, aviation, finance, technology and business.